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Behind the Curtain

SCAD 2021 Senior Project - Music Video

Process and Moodboard

The Problem

The brief of this project was to create a video on a topic that demonstrates the processes, skills, and programs I have learned throughout my studies at SCAD. 

The Solution

My solution to this ask was to create a music video that incorporated elements from my major (Motion Media Design), my minor (Animation), and other skills I had picked up at SCAD, such as sound design.

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For this project I collaborated with singer/songwriter Caleb Norris, who is the original artist of this song. I wanted to create something both personal to me, but also usable as an actual music and lyric video for him.

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The concept behind this music video was to symbolize self identity and the struggle to grow up and come to terms with who we are. I was inspired by polarities and yin yang, and used black and white imagery to represent internal conflict.

Styleframes

Credits

Design and Animation: Michelle Haas

Music By: Caleb Norris

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