Social Media Content
Creating clickable content quickly, efficiently, and beautifully is one of my strong suits. But more than just designing, I have been responsible for planning, captioning, posting, and engaging on social media. Social Media presence is a cornerstone of brand awareness, authority, and recognition of companies of any size, which is why I've made it my mission to understand all of its ins and outs. I'm a one-stop-shop when it comes to social media, able to plan and ideate based on marketing strategies, create and design posts and videos, and post and engage using my knowledge in the latest industry trends; all while remaining compliant with the company's brand identity and voice.
Data-Driven Success
While at CKH Group, I carried a lot of responsibility in not just designing or creating content, but constantly improving and testing different ways to get our image and values out there.
That is why I am proud to say that since starting at CKH Group, I was directly responsible for a 337% increase in followers across all platforms, 74% increase in engagement rate on LinkedIn, and 152% increase in organic social traffic to the company website. I was also responsible for reporting these metrics regularly and analyzing ways to boost our analytics.
Design Expertise
With my background in Motion Media Design and Graphic Design at the Savannah College of Art and Design, each post received a keen design eye.
While at CKH Group, I trained new hires and even those above me in the Adobe Suite and Canva, as well as how to use both of them to create effective designs and well thought out compositions. Every design, no matter how simple, had to follow our company's brand guideliness and messaging strategy (both of which I had been responsible for creating and upholding!)