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Negativity Bias

SCAD 2020 - Infographic
Process and Moodboard
The Problem

The brief of this project was to create an infographic on a topic we were interested in. The project had to be at least a minute, which presented the challenge of maintaining an engaging informative video for a longer period of time. This project also required writing our own script and obtaining our own audio recording.

The Solution

My solution to this ask was to define and explore what negativity bias was. The intention was to create a light-hearted positive video on a topic that was, quite literally, negative.

I accumulated my own research and decisively added a call to action at the end of my video to inspire more research into the subject. I stuck with bright colors and simple geometric shapes, because I wanted to simplify a concept that was somewhat complex.

This project was created in Adobe After Effects.


Design and Animation: Michelle Haas

Music: "Calles feat. Tuamie" by Wun Two

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